We have the best web design and developers in Harare and throught Zimbabwe. All our websites follow industry standards regarding responsiveness to screen resolution. This means your website will respond to any screen size. With Google's mobile first policy, it's important to make sure your website meets these requirements to rank high in search results. Above everything else, your online presence (website or e-commerce) should reflect your business. In reflecting your business, your website is your identity, an identity available for you 24/7.
84% of today’s consumers think a website makes your business more credible than companies who only have social media profiles. Your website is also the perfect place to show off any professional certifications or awards your business has. Beyond that, having your own website lets you create a branded email address (e.g. email@example.com) which adds a level of professionalism to all of your correspondence, especially if you’ve used a personal email address to conduct business up until now. In addition, some email marketing tools no longer allow users to send emails from personal addresses. This means that if you want to take advantage of the power of email marketing, you’ll need a business email account.
You can show potential customers what they’ll get when they work with you by displaying high-quality photography on your website. You can also use your website design, along with the featured images, to give people a sense of what it feels like to enter your physical location. This works particularly well if your brand is closely tied to the “feel” of your location. Another thing you can do is publish important information about your products and services on your website to make sure you’re attracting the right customers. For example, if you run a restaurant, you might want to mark any items on your menu that are gluten-free so people with Celiac or other conditions that make gluten dangerous know they can eat in your establishment.
As of January 2021, almost 4.66 billion people (59.5% of the global population) used the Internet. In many countries, that number is much higher. In the US, for example, over 90% of people are online. Without a website, your business is invisible to these people. As we progress further into the digital era, your business will become invisible to everyone unless you invest in a website. So to stay competitive in this increasingly digital world, your business needs to get online.
When it seems that social media rule the Internet, you might ask yourself, “Do I need a website?” The answer is yes, and I’m here to tell you why. In 2019, 70-80% of people were researching companies online before visiting it/making a purchase, and the same percentage of customers could be lost to small businesses without a website. And when the world suddenly required more online presence than real-life presence the following year, having your own website became even more crucial.
Most people don’t trust a business without a good website. A clean, modern page that is regularly updated and pops up in search engines is an instant credibility boost. Potential customers will trust you more and have all the information they need in one place. In a digital age, we expect businesses to have a web presence. Anyone can easily create a Facebook page or an Instagram account with fake data, your name/handle, and the profiles may look identical to yours. So, a professional business website legitimizes your company in ways no other social media channels would.
There are two sides to this reason. The first is your freedom of expression on a website. You can’t customize your social media presence to the same extent. All your assets have to be the same format as everybody else’s. If you really want to stand out, a website is the answer.The absolute design freedom gives you an opportunity to present your brand in a unique way and showcase its voice and personality. The control over your image on a webpage isn’t only about the graphics and layout.
A website can be the first place where potential customers interact with you and learn about your business. It can also be where they land on last, to make a purchase, because they were redirected from an email, a Facebook ad or an Instagram post. Maybe they want to receive your emails, and that’s why they visit your site – to sign up. Someone driving by your facilities clicks the pin on Google Maps, which directs them to your website with pricing or menu. They might have typed your URL into their browser from a physical business card. Or, after watching your YouTube video they ‘clicked the link in the description below’ to get a coupon code for your new online course. All your marketing efforts, no matter if your business is operating online or offline, should sprout from and lead to your own, stunning and informative webpage. Campaigns are also easier to manage when everything is interconnected and the common denominator is a website. So, having a website is a priority and the first step to success.
You may be happy with the current size of your business, but every company experiences customer turnover. To encourage continued success, you need to attract new customers, and one of the best ways to do it is by making yourself more visible on Google. Social media networks are indexed on Google, and social media posts can be found with the search engine, but a website gives you access to many more tools and strategies for Search Engine Optimization (SEO). And SEO is the key to making your business appear on the front page of Google. The phrase “search engine optimization” might be intimidating, but in practice, it’s fairly simple. You enter words and phrases related to your business into a keyword research tool, figure out which ones are getting the most traffic on Google, then build your content around those phrases. As a rule, each piece of content should be focused on a different keyword, so that as your list of content grows, your site is able to rank for more keywords. There are some excellent SEO plugins for WordPress that make it easy to do this, no previous training required.
This completely depends on what you need. It takes longer to build a 1000 page megasite than a smaller eight page brochure website.
We like to work with all sorts and sizes of businesses and individuals, and we bring the same skills used to support our celebrity and big business clients to the work we do for smaller clients. We’re just as keen to work with small businesses as we are large ones, and as a local firm we’re ideally placed to understand the needs of growing organisations.
If you need our help with web support and maintenance, we’ll be here for you. If not, we will leave you to it. If you change your mind and need us after all, we’ll still be here for you!
It most certainly will! More people are accessing the web via small screens than ever, and the trend is likely to carry on. If your site doesn’t display or work properly on a mobile or tablet screen, you risk losing a big chunk of your potential audience. It means mobile responsive web design is essential these days. Every website we create is mobile responsive.
A page one position in the Google search results is like gold dust. Not so long ago it was relatively easy to achieve. These days it’s a lot more challenging, and getting it wrong can affect your reputation. Thankfully we have all the SEO tools and know-how to maximise your chances and some happy customers to vouch for us.