Facebook Ads vs. Google Ads: Which Should You Be Using?
1. Differences between Google Ads and Facebook Ads Google Ads (Paid Search): Formerly known as Google AdWords, it’s the world’s largest and most popular PPC (pay-per-click) advertising platform. Paid search primarily targets keywords and utilizes text-based ads. Advertisers bid on specific keywords, aiming to display their ads alongside relevant search results. Users are charged when someone clicks on their ad. Google Ads is synonymous with “paid search” due to its widespread use. It’s effective for capturing users actively searching for specific products or services. Facebook Ads (Paid Social): A prime example of “paid social”, Facebook Ads operate within the social network. With the highest number […]